In the world of fashion, the question of who sets the trends is always a topic of conversation. While many believe it’s the designers who dictate what we wear, the reality is that the influence goes beyond the runway. Fashion trends are set by a variety of sources, including influential figures in popular culture, fashion magazines, and even everyday customers.

One key trendsetter is the fashion magazine. With their strong influence and wide reach, magazines play a significant role in shaping what is considered trendy. They provide inspiration and showcase the latest designs on their glossy pages, making it easy for readers to stay up-to-date with the latest styles. Fashion events, including runway shows, are covered extensively in these magazines, further cementing their importance in the trendsetting business.

However, it’s not just the fashion elite who have a say in what’s popular. Everyday customers also play a significant role in setting trends. In recent years, street style has become a major part of the fashion world. Influencers and trendsetters can be seen wearing the latest clothing and accessories on the streets of major cities, capturing the attention of followers and inspiring them to imitate the look. This has led to the rise of streetwear as a trendsetting force in the fashion industry.

When it comes to international trends, fashion capitals like Paris and Milan have a major influence. Designers from these cities showcase their collections on the runways, attracting a global audience. Buyers and suppliers from around the world attend these runway shows to seek out the next big trend. Once a trend hits the international stage, it quickly becomes a part of mainstream culture, with people everywhere wearing the designs inspired by these runway events.

It’s not just the runways that influence trends. Social media has become a powerful tool for trendsetters and influencers to share their latest looks and fashion finds. Instagram, in particular, has become a breeding ground for fashion inspiration. Influencers with large followings can sway the masses with their outfit choices, and their posts often include captions with fashion tips, making it easy for followers to imitate their style.

In conclusion, fashion trends are set by a combination of influential figures in popular culture, fashion magazines, everyday customers, and international runway shows. The key to understanding what’s trendy is to pay attention to the various sources of influence and consider the cultural appeal of certain styles. Whether it’s a celebrity on the red carpet or an Instagram influencer with thousands of followers, trendsetters decide what’s in vogue, and the rest of us eagerly wait to see what they’ll wear next.


One major source of fashion trends and inspiration comes from celebrities. Celebrities have a significant influence on what people choose to wear, and their styles are often imitated by their fans. When a celebrity wears something unique or stylish, it sets a trend that can be quickly followed by millions of people.

Many celebrities have become trendsetters and have their own names associated with specific styles or fashion choices. For example, the “little black dress” became a staple in every woman’s wardrobe thanks to Audrey Hepburn. Another example is when Kim Kardashian started wearing bike shorts, it became a popular trend among her fans and followers.

Celebrities also have the opportunity to be part of high-profile fashion events, such as runway shows during international fashion weeks or red carpet appearances at major media awards. Their choices of what to wear during these events can have a significant impact on what trends people will be seeking in the coming seasons.

Moreover, celebrities often collaborate with fashion brands and influencers, either by endorsing their products or creating their own fashion lines. This collaboration further amplifies their influence on the fashion industry.

When it comes to street style, celebrities are also a major source of inspiration. Their off-duty looks can be seen in magazines and on social media, and people often try to recreate those looks in their everyday lives. Fashion magazines often feature “get the look” sections that show readers how to dress like their favorite celebrities.

In general, celebrities have a significant influence on the fashion industry. Whether it’s through their personal style choices, collaborations with fashion brands, or their presence at high-profile events, they shape what people want to wear. Their influence is so powerful that they even have the ability to make or break a fashion trend.

fashion trends

via @lebanesestreetstyle.dania

Runways and Fashion Week

The fashion industry is filled with various events that contribute to the creation of fashion trends. One of the most important events in the industry is Fashion Week, which takes place in different fashion capitals around the world. Fashion Week brings together designers, media, and fashion enthusiasts to showcase the latest collections for the upcoming seasons.

During Fashion Week, each designer presents their collection on the runway. The runway shows are the highlight of the event, where models strut down the catwalk wearing the designers’ creations. These shows are not only a platform for designers to display their artistic vision but also a way for the industry to determine what will be popular in the coming season.

Fashion Week events are eagerly awaited by fashion enthusiasts and media alike. Fashion magazines, blogs, and social media share coverage of the runway shows to inform the public about the latest trends. People wait to see what will become “the next big thing” in terms of clothing, styles, and colors.

The influence of Fashion Week goes beyond the runway shows themselves. Fashion media plays a crucial role, as they have the power to shape public opinion and influence purchasing decisions. Fashion magazines, blogs, and websites provide detailed coverage of the collections, highlighting the key trends and must-have items. This coverage influences what people perceive as fashionable, and hence what they choose to wear and purchase.

Another significant element of Fashion Week is the presence of trend forecasting agencies and experts. These professionals analyze the collections, runway shows, and street style to predict upcoming trends. They identify patterns in color choices, silhouettes, and styling to determine what will be in vogue in the coming seasons. Trend forecasting agencies like Heuritech play a crucial role in setting fashion trends and guiding designers and brands.

The Role of Runways in Setting Trends

Runways are where fashion trends are born. When designers send their models down the catwalk, they are showcasing their creative vision for the upcoming season. The oversized sleeves, bold prints, and unique silhouettes we see on the runway are what will catch the attention of fashion enthusiasts and ultimately influence what becomes popular.

Runway shows are not just extravagant spectacles; they are carefully curated presentations. Designers strategically choose each look and the order in which they are presented to create a specific narrative. The runway shows set the stage for the season’s trends and allow designers to express their unique style and aesthetic.

One of the most famous fashion capitals, Paris, hosts some of the most influential runway shows. Designers like Ilya start trends and establish themselves as industry leaders through their runway presentations in Paris. Their designs often inspire other designers and influence the direction of fashion for the upcoming seasons.

Color Capitals and Pantones

In addition to clothing styles and silhouettes, color also plays a significant role in setting fashion trends. Pantone, a renowned color matching system, releases seasonal color “capsules” that designers often refer to. These capsules include a selection of colors that are expected to be popular for the season, based on industry insights and market research.

Fashion designers refer to these Pantone color capsules when creating their collections, ensuring that their designs align with the predicted color trends. By using these colors in their collections, designers contribute to the overall trend and create a cohesive color story for the season.

The Influence of Street Style

While runways and fashion events are significant contributors to trends, street style also plays a crucial role. Street style refers to the fashion choices of ordinary people outside of fashion events. The styles and outfits seen on the streets reflect the current fashion climate and provide a real-world perspective on trends.

Fashion photographers and influencers capture street style looks and feature them in magazines, blogs, and social media. These street style looks often challenge the traditional standards set by runways and create a more diverse and inclusive representation of fashion trends.

Fashion trends are a complex interplay between various elements. Runways and Fashion Week events set the stage for what will be popular in the upcoming season, but media coverage, trend forecasting agencies, and street style all contribute to the overall influence on fashion trends. By understanding the role of these different factors, we can better comprehend why some trends become mainstream while others fade away, and why fashion is always evolving.

fashion trends

via @tickledteal

The End of Trends: If It’s Hot, It’s Over

When it comes to fashion, trends have always played a significant role. They are what sets the fashion world in motion, influencing millions of buyers and shaping the way we express ourselves through clothing.

However, in recent years, there has been a strong shift in the way trends are deemed important. With the rise of social media and the increasing influence of individual style, trends have become more fleeting and less significant. If something is hot, it’s already over.

The Influencers and Social Media

In the past, fashion trends were mostly dictated by a select group of influencers, such as designers, magazines, and celebrities. These trendsetters would showcase the latest styles and designs on the runways of international fashion capitals, and their choices would be reproduced and adapted by the masses.

Today, however, social media has given rise to a new breed of trendsetters. Ordinary people can now become influencers through their online presence, inspiring others with their unique sense of style. Fashion trends are no longer solely dictated by designers and celebrities but rather by regular individuals who gain popularity through their fashion choices.

The Power of Social Media and the Internet

Social media and the internet have given us access to an immense amount of information and inspiration. We can now see what people from all over the world are wearing, and we can instantly adapt our style to stay on trend. Fashion has become more globalized, and trends can emerge from anywhere, not just the fashion capitals.

Moreover, social media has allowed us to become more connected and inspired by each other. We can see what our friends and favorite influencers are wearing and easily purchase the same or similar items. This has blurred the lines between the trendsetters and the trend followers.

From Runways to Street Style

In the past, the fashion runways were the ultimate trendsetting platforms. Designers would showcase their new collections, and these styles would eventually trickle down to the mainstream market. However, in recent years, street style has become just as influential, if not more so, than the runway.

Street style photography captures the fashion choices of everyday people, who often have a keen sense of style and a willingness to experiment. Their ensembles are now just as relevant as the high fashion designs seen on the runways. With the increased accessibility of fashion through social media, what was once considered niche or avant-garde can quickly become popular.

The Rise of Individual Style

With the decline of traditional trendsetting and the rise of social media and street style, individual style has become more important than ever. People now have the freedom to wear what they love, regardless of whether it’s considered “trendy” or not. The focus has shifted from following trends to expressing oneself through fashion.

In conclusion, while trends still have their place in the fashion industry, their influence and significance are diminishing. The fashion world is now more diverse and inclusive, with trends constantly evolving and changing. If it’s hot, it’s already over, and the power to set trends lies in the hands of every individual.

Style secrets: Who really decides what we wear

The world of fashion is constantly evolving, with new designs, hot trends, and must-have items popping up all the time. But who really has the influence to determine what we wear?

Celebrities as trendsetters

One group that has a significant influence on fashion trends is celebrities. Because they are constantly in the media and in the public eye, their style choices are often imitated by others. When a celebrity wears a certain outfit or sporting a particular color, it can quickly become a trend that others follow.

Take, for example, the case of onions. For years, the color yellow was not deemed particularly fashionable. However, when celebrities like Ilya started appearing in bright yellow outfits, the trend-setting power of these influential individuals caused a sudden surge in the popularity of this previously overlooked color.

The role of social media and influencers

In recent years, social media has also played a significant role in shaping fashion trends. Social media influencers, who have a large number of followers and engagement on platforms like Instagram, can have a tremendous impact on what is considered stylish. They can influence the purchasing decisions of their followers by showcasing certain brands or styles, and their influence can extend to the general public.

Moreover, social media has also democratized the trendsetting process. It’s not just celebrities or influencers who can set fashion trends but also ordinary individuals who capture attention with their unique sense of style. Social media allows everyone to showcase their creative expression and gain followers who admire their fashion choices.

The behind-the-scenes work

Behind the scenes, there is a whole world of professionals working to identify and create fashion trends. Buyers from companies attend meetings with designers and suppliers throughout the year, where they discuss what styles and colors are going to be popular in the coming seasons. These professionals are responsible for placing orders and making the purchasing decisions that ultimately shape what we see on store shelves and online.

It’s not just individual influencers or celebrities who determine what is trendy; it’s a collective effort of many different individuals and groups. From designers to buyers to influencers, there are many factors that influence what becomes fashionable.

So, who really decides what we wear? It’s a combination of trendsetting individuals, social media influencers, behind-the-scenes industry professionals, and even ourselves. Fashion is a reflection of society and its ever-changing standards, and it’s up to each of us to decide what we want to wear and how we want to express ourselves through style.


Who sets fashion trends?

Fashion trends are typically set by a combination of different entities, including fashion designers, celebrities, influencers, and street style. These individuals and groups have a significant influence on what is considered trendy and fashionable.

What is a fashion trend?

A fashion trend refers to the popular and prevailing style or design in clothing, accessories, and other fashion-related areas at a specific point in time. It can evolve and change over time, influenced by various factors such as culture, media, and social interactions.

Who really decides what we wear?

What we wear is influenced by a variety of factors, including fashion designers, fashion influencers, celebrities, and everyday people through street style. These individuals and groups contribute to shaping our fashion choices by showcasing and promoting certain styles, designs, and brands.

What starts a fashion trend?

A fashion trend can start from various sources. It can be initiated by influential designers who present new collections on runways during fashion weeks. Additionally, celebrities wearing a specific style or design can also kick-start a trend. Social media and street style also play a significant role in starting and spreading fashion trends.

Why do some designs become so popular?

Several factors contribute to the popularity of certain designs in the fashion industry. These include the influence of fashion icons or celebrities, the quality and uniqueness of the design, the media attention the design receives, and how well it aligns with the current cultural and social climate.

How does social media play a role in fashion trends?

Social media has revolutionized the fashion industry and has a significant impact on fashion trends. It allows designers, influencers, and brands to directly showcase their styles and designs to a wide audience. Platforms like Instagram and TikTok have become virtual runways, where trends are set and spread rapidly.

Kathlyn Hensley